Sr. Director, Head of Consumer Communications APAC
Core
Strategic leadership for consumer communications across Asia, shaping cultural narratives and brand relevance for Gen Z audiences on social platforms and in creator ecosystems.
Role type
Senior Director, Consumer Communications (APAC)
Builds
Integrated storytelling strategies, cultural partnerships, and reputation management for Match Group brands (Tinder, Hinge, Match) in Asia.
Domain
Dating & Social Networking, Consumer Communications, Digital Culture
Deliverable
product features
Required skills
Cultural narrative strategy, social-first storytelling, creator ecosystem management, crisis communications, executive stakeholder management, KPI redefinition for cultural impact, Asian market nuance (Japan, Korea, SEA, India)
Preferred skills
Experience with Gen Z and digital-native audiences, internet and pop culture instincts, experience with emerging platforms (TikTok, Reddit, X, Discord)
Technologies
TikTok, Reddit, X, Discord, YouTube
Responsibilities
Define and evolve brand cultural narratives across Asia; design social-first communication strategies; engage creators and cultural tastemakers; lead reputation and issues management; redefine communication KPIs to measure cultural impact and brand equity.
Seniority
Senior Director, Regional Leadership
