Digital Experience Manager
Core
Develop and optimise SEO, content, Generative Engine Optimisation (GEO), and digital experience strategies to drive measurable business outcomes for leading brands.
Role type
Senior Digital Experience Manager (SEO & GEO Strategy)
Builds
Integrated digital experience initiatives, SEO strategies, content strategies, and GEO solutions for client websites.
Domain
Digital Marketing / Search Engine Optimization / Generative AI Search
Required skills
SEO strategy, Technical SEO, Content strategy, Link building, Analytics, Conversion Rate Optimisation (CRO), Generative Engine Optimisation (GEO), AI Search landscape, User Experience (UX), Information Architecture, Team leadership
Preferred skills
Agency SEO experience, Website build technologies (HTML, XML, JavaScript, W3C), CMS knowledge, CRO platforms
Technologies
Ahrefs, BrightEdge, Google Search Console, Google Analytics, ScreamingFrog, Rank Tracking Tools, Microsoft Office Suite, Google Workspace
Responsibilities
Develop and implement SEO strategies; Provide strategic consultancy across Digital Experience disciplines; Produce and execute integrated content and SEO strategies; Monitor and optimise campaign performance; Identify opportunities and provide proactive recommendations; Prepare performance reports; Support agency planning; Provide UX and accessibility consultancy; Collaborate with cross-functional teams; Research and implement content promotion initiatives; Lead and coach team members.
Seniority
Senior, hands-on IC with leadership responsibilities