Growth Marketer – Remote
Core
Build a marketing engine to drive B2B pipeline and revenue for an in-home care SaaS platform by executing ABM, content, and automation strategies.
Role type
Growth Marketer (B2B SaaS)
Builds
Automated nurture journeys, ABM programs, thought leadership content, and sales enablement assets.
Domain
HealthTech / In-home care SaaS
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Account-Based Marketing (ABM), HubSpot (campaigns/workflows/lists), LinkedIn organic and paid advertising, B2B content creation, lead scoring and routing, sales alignment, data analysis for commercial outcomes.
Preferred skills
Experience launching marketing functions from scratch, niche B2B audience targeting, AI tools for content/campaign scaling.
Responsibilities
Design and execute territory-based ABM campaigns; produce whitepapers and industry guides; build and optimize HubSpot nurture workflows; manage LinkedIn growth channels; report on pipeline and revenue contribution.
Seniority
Mid-Senior, hands-on IC