Paid Media Specialist - South Bank, QLD
Core
Manage and optimize paid media campaigns across digital channels to drive B2B lead generation and ROI for a travel group.
Role type
Paid Media Specialist (Performance Marketing)
Builds
Lead generation campaigns and performance marketing initiatives
Domain
Travel & Tourism / Digital Advertising
Deliverable
product features
Required skills
Google Ads, META Ads Manager, LinkedIn Ads, campaign development, performance monitoring, A/B testing, ad copywriting, keyword research, competitor analysis, budget management, data analysis
Preferred skills
SA360, GA4, programmatic advertising, scripts, UTM tracking, Google Tag Manager, Google Ads Editor
Responsibilities
Create and implement paid media campaigns across Google Ads, Meta Ads, and LinkedIn; Monitor campaign performance and conduct A/B testing; Write high-performing ad copy and optimize assets; Conduct keyword research and define target audience segments; Manage budget allocation and track daily pacing; Prepare reports on campaign performance with actionable insights
Seniority
Mid-Senior, hands-on IC