Meta Ads Spezialist (m/w/d)
On-site
Core
Plan, build, and scale Meta (Facebook & Instagram) ad campaigns focused on lead generation for established brands.
Role type
Performance Marketing Manager (Meta Ads Specialist)
Builds
Lead generation campaigns for B2B and B2C brands
Domain
Financial services / Insurance
Required skills
Media buying, Meta Ads Manager, Conversion tracking, A/B testing, KPI analysis, Creative evaluation
Preferred skills
Enterprise-level campaign scaling, Data-driven optimization
Technologies
Meta Business Manager, Google Analytics, Meta Pixel
Responsibilities
Plan and launch targeted Meta campaigns, Manage and scale ad budgets, Monitor KPIs (CPL, CPC, CTR, ROAS), Conduct A/B tests on audiences and creatives, Provide data-based content briefings, Generate performance reports
Seniority
Mid-level, hands-on IC