Performance Marketing Manager (m/w/d)
Core
Manage and scale high-performance Meta (Facebook & Instagram) advertising campaigns for financial and insurance brands, focusing on lead generation and ROI optimization.
Role type
Senior Performance Marketing Manager (Paid Social)
Builds
Lead generation campaigns for B2C financial and insurance products
Domain
Financial Services / Insurance / Performance Marketing
Required skills
Media Buying, Meta Ads Manager, Conversion Tracking, A/B Testing, KPI Analysis, Creative Strategy, Budget Management, Data-Driven Decision Making
Preferred skills
Google Analytics, Enterprise-level scaling, Content Briefing
Technologies
Meta Business Manager, Google Analytics, Meta Pixel
Responsibilities
Plan and launch targeted Meta campaigns for lead generation, manage and scale advertising budgets, monitor KPIs (CPL, CPC, CTR, ROAS), conduct A/B tests on audiences and creatives, provide data-based creative briefs, generate performance reports.