Performance Marketing Manager (m/w/d)
Core
Manage and scale high-performance Meta (Facebook & Instagram) advertising campaigns to generate leads for established financial and insurance brands.
Role type
Performance Marketing Manager (Media Buyer)
Builds
Lead generation campaigns for B2B and B2C brands
Domain
Financial Services / Insurance / Performance Marketing
Required skills
Media Buying, Meta Ads Manager, Conversion Tracking, A/B Testing, KPI Analysis, Creative Evaluation
Preferred skills
Data-driven decision making, Process Optimization, Strategic Reporting
Technologies
Meta Business Manager, Google Analytics, Meta Pixel
Responsibilities
Plan and launch targeted Meta campaigns for lead generation, manage and scale advertising budgets, monitor core KPIs (CPL, CPC, CTR, ROAS), conduct A/B tests on audiences and creatives, provide data-based briefings to the content team, generate strategic reports and implement platform updates.