Senior Manager, Marketing, UGG
Core
Develop and execute a 3-5 year marketing strategy for UGG in Japan to increase market share, profitability, and brand equity.
Role type
Senior Manager, Marketing
Builds
Brand awareness, market share, and profitability for UGG in Japan
Domain
Footwear/Apparel, Japan Market
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Strategic planning, PR and digital marketing expertise, global organization experience, team leadership, consumer insight analysis, cross-functional collaboration
Preferred skills
Experience in apparel or shoes brands, strong media network in Japan, VMD strategy knowledge, digital communication expertise
Technologies
Microsoft Applications
Responsibilities
Develop 3-5 year marketing strategy, manage marketing team and talent, execute PR/marketing/advertising plans, collaborate with global teams on seasonal strategies, drive digital communication and e-commerce growth
Seniority
Senior, hands-on IC
