Senior Go-to-Market Manager
Core
Architect go-to-market strategies for major product launches, feature releases, and growth initiatives, designing the consumer journey from acquisition to advocacy.
Role type
Senior Go-to-Market Manager
Builds
Scalable storytelling frameworks, messaging architecture, and strategic plans for consumer products, apps, or services.
Domain
Consumer technology, digital products, platforms, and subscription businesses.
Deliverable
product features
Required skills
Go-to-market strategy, consumer journey design, storytelling, competitive intelligence, cross-functional alignment, performance metrics analysis, growth funnel management.
Preferred skills
Experience with paid, owned, earned, and creator/social channels, consumer technology (browsers, search, digital services), quantitative and qualitative data analysis.
Responsibilities
Design consumer journey from acquisition through retention and advocacy; translate product priorities and insights into strategic plans; develop storytelling frameworks and messaging architecture; monitor consumer trends and competitive activity; optimize GTM motions for engagement and retention; drive alignment across cross-functional organizations.
Seniority
Senior, hands-on IC
