Creative Director, Advertising Copy
Core
Lead creative development of original advertising campaigns and paid media platforms for Windows, Surface devices, and Services, establishing a compelling creative vision grounded in strategy, audience insight, and product truth.
Role type
Senior IC advertising creative director (copy & film)
Builds
Television commercials, brand films, online advertising films, short-form video, and paid social content for Windows and Surface products
Domain
Consumer technology advertising
Required skills
Advertising copywriting, headline and tagline creation, scriptwriting, campaign concept development, paid media strategy, cross-platform storytelling, creative direction, agency leadership, production oversight, consumer insights translation
Preferred skills
Experience in leading advertising agencies or in-house brand organizations, portfolio demonstrating breakthrough conceptual advertising, ability to adapt ideas across multiple paid media formats
Technologies
None stated
Responsibilities
Concept and write television commercials, brand films, online advertising films, and short-form video; Develop sharp headlines, taglines, and advertising copy for upper-funnel brand campaigns, digital display, out-of-home, and paid social media; Lead development of social-first advertising concepts and platform-native paid social content; Partner with art directors and designers to develop unified creative expressions; Provide senior creative direction throughout film and content production; Direct and elevate the work of internal creatives and external advertising agencies; Present and advocate for creative concepts with creative leadership and senior marketing stakeholders; Translate complex technology and product capabilities into simple, emotionally compelling advertising ideas; Mentor and influence other creatives through collaboration and feedback
Seniority
Senior, hands-on IC with leadership responsibilities