Director of Marketing Operations & Growth Systems
Core
Defines and runs the operating model for MSA Marketing, driving modernization of planning, execution, and measurement using AI and automation to serve Brand, Events, Customer & Partner, and Growth Marketing teams.
Role type
Director of Marketing Operations & Growth Systems
Builds
Automated workflows, AI agents, and a rationalized martech stack for the broader marketing organization.
Domain
B2B Marketing Technology & Operations
Deliverable
production ML models
Required skills
Marketing operations strategy, AI and automation implementation, lead lifecycle management, martech stack ownership, data governance, people leadership, change management, executive communication, program leadership, business intelligence.
Preferred skills
Experience with agentic AI, privacy-first practices, funnel reporting.
Technologies
Dynamics 365, HubSpot, Marketo, Salesforce, Eloqua, Power BI, Tableau, Looker
Responsibilities
Define operating models and workflows, partner with Engineering to build AI agents, own lead strategy and funnel performance, manage martech roadmap and integrations, lead and develop marketing operations teams, drive change management and adoption, provide executive insights and reporting.
Seniority
Director, hands-on IC with people leadership