Sr. Product Marketing Manager - Developer
Core
Positioning, messaging, and go-to-market strategy for AI-powered developer tools and agentic software products.
Role type
Senior Product Marketing Manager (Developer Tools)
Builds
Developer products, AI coding agents, and related software solutions
Domain
Artificial Intelligence, Developer Tools, Cloud Software
Deliverable
product features
Required skills
Developer product marketing, technical storytelling, go-to-market strategy, AI model evaluation, pricing strategy, channel activation, analyst relations, product roadmap influence
Preferred skills
Software engineering background, developer advocate experience, sales engineering experience, usage-based business model expertise
Technologies
GitHub Copilot, Visual Studio Code, CI/CD, version control, security tools
Responsibilities
Own positioning and messaging for developer products across multiple personas; translate customer insights and competitive intelligence into go-to-market decisions; evaluate and recommend pricing, packaging, and business model changes; activate a mix of channels (community, PLG, field, partners, events) to drive adoption; partner with product and engineering leaders to align roadmap and narrative; create content for keynotes, blogs, demos, and pitch decks.
Seniority
Senior, hands-on IC
