Senior Marketing Manager, Digital Trust & Global Regulations (Community)
Core
Deliver coordinated engagement programs to deepen customer relationships and strengthen field utilization for internal and external Digital Trust communities.
Role type
Senior Marketing Manager (Community & Engagement)
Builds
Scalable acquisition, onboarding, engagement, retention, and advocacy programs for Digital Trust and Cybersecurity communities.
Domain
Cybersecurity, Digital Trust, Privacy, Compliance, and Regulatory Programs
Deliverable
product features
Required skills
Audience segmentation, Community growth strategy, Event management, CRM management, Engagement analytics, Stakeholder coordination, Cross-functional partnership, Messaging adaptation, Program operations, Customer feedback analysis
Preferred skills
Cybersecurity domain expertise, Regulated-industry experience, Ambassador activation, Deal support coordination
Technologies
CRM systems, Digital channels, Event platforms
Responsibilities
Own community priorities and growth roadmap; Develop scalable engagement programs; Activate supporter networks as ambassadors; Partner on in-person and virtual programming; Coordinate community calls, newsletters, and digital channels; Adapt messaging by role and geography; Use engagement data to improve member experience.