Director of Strategic Partnerships - Formula 1
Core
Lead and develop a high-performing team to manage external relationships with sports organizations, deliver partnership objectives, and execute integrated activation strategies across campaigns, content, digital experiences, and events for the Formula 1 partnership.
Role type
Director of Strategic Partnerships (Sports/Motorsport)
Builds
Partnership activations, campaigns, digital experiences, and content for Formula 1 partners
Domain
Motorsport, Sports, Entertainment, Global Rights-Holder Ecosystem
Deliverable
product features
Required skills
People management, Integrated marketing strategy, Sponsorship activation, Campaign development and execution, Project management, Technical product storytelling, Budget management, Cross-functional leadership
Preferred skills
Experience in Formula 1, motorsport, sports, or entertainment, Experience with cloud/data/AI/security scenarios, Experience in technical architecture validation
Responsibilities
Lead and coach a high-performing team, Manage external relationships with sports organizations, Develop activation plans to drive awareness and adoption, Execute against rights and assets within partnership agreements, Direct agencies and cross-functional teams from brief through delivery, Report on partnership activations and campaigns mapping to KPIs, Manage a complex budget ensuring compliance and efficient resource use
Seniority
Director, strategic leadership & team management