Advertising Analytics Lead
Core
Lead advertising analytics by integrating data sources, developing automated solutions, and creating client-facing insights to drive business decisions.
Role type
Senior IC advertising analytics lead
Builds
Data visualizations, self-service platforms, key performance metrics, and automated analytical solutions
Domain
Digital advertising measurement and analytics
Deliverable
dashboards & analysis
Required skills
Data integration, statistical analysis, data visualization, stakeholder engagement, AI/automation piloting, data privacy governance, SQL, PowerBI/Tableau, DAX, R
Preferred skills
Digital Advertising Measurement methodologies, responsible AI usage
Technologies
PowerBI, Tableau, DAX, R, SQL
Responsibilities
Assess data requirements and quality across multiple sources; develop internal and client-facing presentations with reports and visualizations; engage stakeholders to identify opportunities for leveraging analytics solutions; implement methods for systematic efficiency in analytics and reporting; experiment with and operationalize new AI and automation capabilities; maintain expertise in data privacy and governance rules.
Seniority
Senior, hands-on IC
