Senior Product Marketing Manager - Copilot Growth
Core
Define and drive the Copilot Growth strategy across free experiences, trials, paid conversion, adoption, retention, and expansion by building integrated customer journeys.
Role type
Senior Product Marketing Manager (Growth)
Builds
Scalable campaigns, offers, playbooks, and execution plans for Copilot acquisition and retention
Domain
AI productivity tools / SaaS
Deliverable
product features
Required skills
Funnel analysis, cohort measurement, experimentation, business-case development, cross-functional program leadership, stakeholder influence, go-to-market strategy, partner enablement, data-driven decision making
Preferred skills
None stated
Technologies
None stated
Responsibilities
Define Copilot Growth strategy with clear customer segments and success measures; Build and optimize integrated customer journeys connecting product-led, digital, field, and partner touchpoints; Lead Copilot Growth programs including acquisition, trials, conversion, deployment, adoption, retention, and expansion; Partner across Product Marketing, Engineering, Finance, Sales, and Customer Success to influence product experiences and go-to-market decisions
Seniority
Senior, hands-on IC
