Finance Director, MCAPS Marketing Finance
Core
Lead marketing ROI measurement, LTV/CAC analytics, and AI transformation of marketing finance to drive investment decisions and resource allocation.
Role type
Senior Finance Director (Marketing Analytics & AI)
Builds
Marketing finance analytics capabilities, AI-enabled insights, and scalable measurement frameworks.
Domain
Marketing Finance, Customer Economics, AI/ML
Deliverable
production ML models
Required skills
Financial analysis, ROI analytics, LTV/CAC modeling, AI transformation, team leadership, executive communication, strategic planning, data framework development, cross-functional partnership, ambiguity management
Preferred skills
Marketing measurement experience, advanced analytics, talent development
Technologies
AI, automation, advanced analytics
Responsibilities
Develop consistent approaches to evaluate marketing investment effectiveness; Lead LTV/CAC and ROI analytics; Drive AI transformation of marketing finance analytics; Translate complex data into executive-level insights; Partner with senior leaders to establish KPIs and measurement frameworks; Build scalable analytical capabilities; Lead and develop a high-performing team; Drive cross-company alignment on measurement methodologies.
Seniority
Director, hands-on IC with team leadership
