Field Integrated Marketing Manager
Core
Develops and executes integrated marketing plans and campaigns across digital, social, email, and events channels to drive business outcomes like customer acquisition and lead generation for specific business areas.
Role type
Senior Integrated Marketing Manager
Builds
Local marketing plans, campaigns, and events aligned with global strategies
Domain
B2B Technology / Integrated Marketing
Deliverable
product features
Required skills
Integrated marketing strategy, campaign planning and execution, digital marketing, event management, program management, marketing operations, budget management, stakeholder partnership, data analysis, MarTech implementation
Preferred skills
AI tool utilization, inclusive marketing principles, accessibility integration, sales enablement collaboration
Technologies
Marketing Planning Tool, Budget Planning Tool, Marketing Service Central (MSC), E&E tools, digital channels, social media, email platforms
Responsibilities
Develop and implement integrated marketing plans aligned to business outcomes; Manage marketing budgets ensuring +/- 1% variance; Coordinate marketing agency partnerships and performance reviews; Analyze marketing performance and spend reports to drive insights; Collaborate with regional and global teams to align tactics with E&E strategy; Execute standardized marketing campaigns across multiple channels; Optimize customer targeting and segmentation using data and tools.
Seniority
Senior, hands-on IC
