Senior Product Marketing Manager
Core
Synthesize market and business insights to develop integrated go-to-market strategies that connect portfolio priorities to customer needs and revenue growth.
Role type
Senior Product Marketing Manager
Builds
Integrated business and go-to-market strategies, launch plans, and cross-functional execution roadmaps
Domain
Enterprise technology (security, AI, identity)
Deliverable
product features
Required skills
Go-to-market strategy development, cross-functional partnership, customer research, competitive intelligence, executive storytelling, product launch leadership, analyst relations, AI tool application
Preferred skills
Experience with marketing cloud identity, secure access, security copilots, AI-driven security solutions, agent identity
Technologies
AI tools, marketing cloud platforms
Responsibilities
Lead go-to-market planning for priority initiatives, align marketing/sales/partner/field teams around shared strategies, shape product roadmaps using customer and practitioner research, present to senior leaders and industry audiences, develop analyst-backed positioning and market education programs
Seniority
Senior, hands-on IC
