Senior Product Marketing Manager
Core
Partner with engineering to drive product evolution for SMB use cases and execute competitive initiatives to accelerate BSKU + Copilot growth.
Role type
Senior Product Marketing Manager (SMB & Self-Serve)
Builds
Product features, competitive content, and scalable marketing playbooks for SMB Copilot growth.
Domain
B2B SaaS, SMB software, Product-Led Growth (PLG)
Deliverable
product features
Required skills
Product marketing strategy, growth marketing, experimentation design, data analysis, cross-functional collaboration, storytelling, packaging strategy, channel/partner ecosystem management, operating in ambiguity
Preferred skills
Experience in subscription models, zero-to-one environments, ISV co-marketing
Technologies
None explicitly stated
Responsibilities
Partner with engineering to drive product evolution for SMB use cases; Serve as the PMM arm for competitive initiatives including ISV co-marketing and social proof; Design and run test-and-learn experiments to accelerate growth; Turn product data into targeted marketing plays; Represent PMM in cross-org planning; Document winning plays as repeatable playbooks; Collaborate with the SME&C Growth Team across the SMB Copilot journey
Seniority
Senior, hands-on IC
