Performance Strategy & Innovation Lead
Core
Develop and evolve full-funnel marketing strategy, driving continuous optimization across paid, owned, and seller-assisted channels to improve customer acquisition, engagement, conversion, and business outcomes.
Role type
Senior IC Performance Strategy & Innovation Lead
Builds
Full-funnel marketing strategies, strategic pilots, testing frameworks, and business cases for resource allocation
Domain
B2B/Enterprise Marketing, Performance Marketing, Digital Marketing
Deliverable
product features
Required skills
Full-funnel marketing strategy, account-based marketing, audience strategy, demand generation, cross-channel orchestration, performance optimization, marketing measurement, experimentation, predictive modeling, propensity scoring, performance analytics
Preferred skills
Strategic innovation, resource allocation, stakeholder alignment, governance establishment
Technologies
None explicitly stated
Responsibilities
Develop and test datasets and targeting methodologies to identify high-propensity customers; Design and execute strategic pilots for audience strategy and channel optimization; Build testing frameworks balancing rapid learning with scalable execution; Develop KPIs and success criteria for innovation programs; Partner with commercial stakeholders to align marketing activities with business objectives; Represent the organization in strategic forums to influence priorities and growth strategies
Seniority
Senior, hands-on IC with strategic leadership