Paid Media Data Analyst
Core
Develop reusable, self-service measurement frameworks and data products to drive investment decisions and media optimization for paid media stakeholders.
Role type
Senior IC Paid Media Data Analyst
Builds
Scalable data products, Power BI dashboards, and repeatable analytical approaches for campaign performance and attribution.
Domain
Digital Advertising / Paid Media Analytics
Deliverable
production ML models | dashboards & analysis
Required skills
Data analysis, reporting, business intelligence, financial analysis, perception measurement, survey design, funnel diagnostics, dashboard development, stakeholder engagement
Preferred skills
Experience with automated data collection methods, experiment design, operationalizing insights
Technologies
Power BI
Responsibilities
Develop scalable and efficient data products for media optimization; create and own Power BI dashboards for end-to-end campaign performance; design surveys and interpret perception measurement data; translate learning questions into repeatable analytical approaches; establish measurement frameworks and standards across stakeholders.
Seniority
Senior, hands-on IC