Director, Product Marketing
Core
Lead go-to-market strategy for CRM, MarTech, and seller tools portfolio, translating complex capabilities into clear value propositions and user journeys.
Role type
Director, Product Marketing
Builds
Go-to-market strategies, product positioning, and launch plans for enterprise SaaS platforms.
Domain
Enterprise SaaS, CRM, MarTech, Digital Advertising
Deliverable
product features
Required skills
Product positioning, value proposition development, cross-functional alignment, customer listening, market intelligence, launch strategy, change management, data-driven problem solving, organizational agility, stakeholder influence
Preferred skills
Experience with Engineering partners, senior leader relationship building, ambiguity navigation, curiosity-driven exploration
Technologies
None explicitly stated
Responsibilities
Define product positioning and value propositions, lead go-to-market strategies, synthesize customer feedback to inform product roadmaps, execute impactful launch strategies, drive adoption and change management, collaborate with Product, UX, Sales, and Enablement teams
Seniority
Director, strategic leadership & cross-org alignment