Director of Product Marketing, Adoption Content & Experiences
Core
Build audience-led content strategies and narratives to drive customer adoption, turning complex product capabilities into actionable stories that move users from awareness to sustained value.
Role type
Director of Product Marketing (Adoption & Content)
Builds
Audience-led content systems, web experiences, lifecycle programs, learning platforms, and communities.
Domain
B2B SaaS / Product Marketing / Customer Adoption
Deliverable
product features
Required skills
Customer research & insight synthesis, narrative development, content strategy, experience design, cross-functional influence, team leadership, editorial judgment, operating model design, talent coaching.
Preferred skills
None stated.
Technologies
None stated.
Responsibilities
Uncover adoption pain points and unmet needs through customer research and telemetry; translate insights into differentiated narratives and content strategies; design content systems connecting customer journeys to business outcomes; influence senior leaders and align cross-functional teams; coach and lead a high-performing marketing team; actively edit and review content to raise quality standards.
Seniority
Director, hands-on leader with strategic oversight and team management.
