Director of Product Marketing, SMB Growth
Core
Own the SMB story by simplifying a complex, fast-moving portfolio of advertising and AI business solutions for business owners with no marketing background.
Role type
Director of Product Marketing (SMB Growth)
Builds
Go-to-market strategies, joint positioning, co-marketing plans, launch plans, and partner enablement materials for the advertising and AI business solutions portfolio.
Domain
B2B Technology, Advertising, AdTech, AI
Deliverable
product features
Required skills
Product positioning and messaging, storytelling for non-technical audiences, go-to-market strategy, partner/channel management, case study development, product-led growth, self-serve growth motions, lifecycle and in-product marketing, B2B technology marketing, adtech marketing, cross-functional collaboration, sales enablement, creative direction.
Preferred skills
Experience launching products in new or emerging categories, experience with AI-powered products or platforms.
Technologies
None explicitly stated.
Responsibilities
Develop clear positioning and messaging frameworks supported by proof points; build case studies, benchmarks, and success stories; develop go-to-market plans with platforms, resellers, and partners; create training and enablement materials for partners; influence collaboration across sales, marketing, product, and engineering.
Seniority
Director, strategic leadership & cross-functional influence
