Performance Marketing & Optimization Lead
Core
Lead the evolution from static campaign execution to always-on optimization, driving business impact through precision targeting, funnel optimization, and agile performance campaigns at enterprise scale.
Role type
Senior IC Performance Marketing & Optimization Lead
Builds
Always-on optimized performance campaigns, automated targeting workflows, and data-driven funnel strategies
Domain
Digital Marketing / Performance Marketing / Enterprise Operations
Deliverable
production ML models | product features | dashboards & analysis
Required skills
Performance marketing frameworks, Agile methodologies, Precision targeting models, Technical workflow automation, Funnel optimization, Data governance, Stakeholder alignment, Operational planning, Cross-functional leadership, Strategic thinking
Preferred skills
Marketing automation expertise, Advanced analytics, Enterprise-scale campaign management, Coaching on agile principles, Technical marketing operations knowledge
Technologies
PTAL automation, Segmentation tools, Marketing automation platforms, Analytics tools
Responsibilities
Lead the evolution to always-on optimization, Champion advanced targeting models and oversee technical delivery, Integrate go-to-market performance data across channels, Establish governance for campaign changes and decision rights, Build partnerships with cross-functional teams, Drive operational excellence and FY27 campaign planning
Seniority
Senior, hands-on IC with strategic oversight
