Teamleitung Audiencemanagement (m/w/d)
Core
Leading the Audience Management team to drive data-driven decisions for Out-of-Home (OOH) media portfolio, pricing, and investment strategies.
Role type
Senior Team Lead, Audience Management & Data Strategy
Builds
OOH media portfolio strategies, pricing models, and investment decisions
Domain
Out-of-Home (OOH) Advertising & Media Research
Deliverable
dashboards & analysis
Required skills
Team leadership, Audience/Media research, Data management, Project management, Product management, SQL, Database management, BI solutions, Complex data modeling, Requirement translation, Data analysis
Preferred skills
OOH/DOOH experience, Geodata, Mobility modeling, Advertising
Responsibilities
Lead and develop the Audience Management team, oversee study processes and data quality, coordinate cross-functional projects, develop dashboards and KPIs, manage data exchanges and freeze schedules, optimize data quality and study databases
Seniority
Senior, hands-on IC with team leadership
