Berater (m/w/d) Markenmanagement
Core
Develop and execute the brand strategy for R+V and the R+V Group, focusing on differentiation, growth, and customer impact.
Role type
Senior Brand Management Consultant
Builds
Brand strategy, market analysis, and brand positioning initiatives for a major German insurance group
Domain
Insurance / Brand Management
Required skills
Brand strategy development, market and competitive analysis, stakeholder management, project management, change management, budget and controlling
Preferred skills
Customer orientation, entrepreneurial thinking, analytical thinking, problem-solving
Technologies
N/A
Responsibilities
Develop brand strategy with focus on differentiation and growth; Analyze market, competitive, and customer trends; Strengthen brand positioning during transformation processes; Manage brand KPIs; Ensure consistent brand experience; Act as a sparring partner for management and external agencies; Initiate and lead strategic brand projects from idea to implementation.
Seniority
Senior, hands-on IC