Senior Brand Manager
Core
Define and execute brand strategy, positioning, and messaging for Thumbtack's professional service provider audience to drive business growth.
Role type
Senior Brand Manager (Pro Audience)
Builds
Brand playbooks, creative briefs, brand health measurement programs, and integrated content strategies for service businesses.
Domain
Home services / SMB marketing
Deliverable
product features
Required skills
Brand strategy and positioning, messaging architecture, brand health measurement, creative brief development, creative experimentation design, market research and data synthesis, cross-functional stakeholder management, AI-driven content infrastructure.
Preferred skills
Experience marketing to SMBs, experience with AI content tools.
Technologies
AI content tools, brand tracking platforms, research tools.
Responsibilities
Lead foundational workstreams for brand playbook rollout; identify high-leverage growth opportunities for the pro audience; own brand insights work including audience deep dives and competitive analysis; partner with channel owners to translate strategy into integrated content calendars; extend brand influence to product, service, and sales organizations; lead brand support for AI-driven content infrastructure; orchestrate brand strategy for tentpole moments like campaign and product launches.
Seniority
Senior, hands-on IC