Marketing Generalist
Core
Data-driven marketing expert managing inbound traffic, performance campaigns, and SEO for fintech/SaaS businesses.
Role type
Senior Marketing Generalist (Performance & SEO)
Builds
Multi-channel digital ad campaigns and SEO strategies for fintech/crypto platforms
Domain
Fintech / Digital Finance / Performance Marketing
Required skills
Ad Buying, SEO, Geo-targeting, Performance Analytics, AI Workflow Automation, Budget Management, Multi-channel Campaign Execution
Preferred skills
Fintech/Crypto marketing experience, AI agent deployment, Conversion Rate Optimization
Technologies
Google Ads, SEMrush, Ahrefs, Meta Ads Manager, Google Analytics, Mixpanel, Looker Studio, Claude Code, GPT-based agents
Responsibilities
Plan and optimize multi-channel digital ad campaigns; Manage ad spend budgets focusing on ROI; Develop and refine SEO strategies; Deploy and manage digital marketing tools; Utilize AI-driven tools to streamline campaign management; Build automated marketing workflows; Collaborate with product and analytics teams.
Seniority
Senior, hands-on IC