Senior Marketing Operations Specialist (m/w/d)
Core
Designing the future of Group Brand & Marketing by connecting processes, systems, AI, and digitalization to ensure sustainable, innovative, and future-oriented marketing operations.
Role type
Senior Marketing Operations Specialist
Builds
Efficient workflows, scalable work practices, and AI-based applications for Group Brand & Marketing
Domain
Automotive Aftermarket / Marketing Operations
Deliverable
production ML models
Required skills
Process analysis and optimization, AI and automation implementation, system and platform management, cross-functional project leadership, vendor and contract coordination, commercial and administrative process coordination
Preferred skills
Experience with Microsoft SharePoint, knowledge of marketing and automation tools, ability to translate business requirements into technical specifications
Technologies
Microsoft SharePoint, AI agents, automation tools
Responsibilities
Analyze, standardize, and optimize marketing processes; identify and implement AI and automation solutions; maintain and develop central marketing systems and platforms; ensure audit-compliant processes and coordinate software licenses; develop internal platforms like SharePoint and Brand Hub; lead cross-functional projects focused on digitalization and process improvement; coordinate commercial and administrative processes including project and travel cost accounting
Seniority
Senior, hands-on IC