Product Marketing, Senior Advisor- Marketing Solutions
Core
Lead go-to-market strategy, messaging, and sales enablement for TransUnion's Identity, Audiences, and Measurement solutions, translating AI/ML technical capabilities into customer value.
Role type
Senior Product Marketing Advisor
Builds
Go-to-market programs, pitch decks, and sales enablement materials for Identity, Audiences, and Measurement products
Domain
Data as a Service (DaaS) / AdTech / MarTech
Deliverable
product features
Required skills
Go-to-market strategy, sales enablement, market research, competitive analysis, storytelling, AI/ML insights application, cross-functional leadership, KPI tracking
Preferred skills
Simplifying complex subjects, public speaking, project management, content writing, presentation skills
Technologies
AI-powered tools, automation, predictive analytics, Generative AI, marketing analytics platforms
Responsibilities
Lead go-to-market strategy and messaging; Partner with Product Management to track KPIs and co-manage pipeline; Drive market awareness through events and thought leadership; Diagnose client needs and build compelling use cases; Apply AI/ML insights to inform positioning; Collaborate with global teams and marketing functions to execute strategies
Seniority
Senior, hands-on IC
