Sr Director Marketing
Core
Strategic leader shaping integrated, data-led B2B marketing and corporate communications to drive revenue growth, market expansion, and brand leadership across Africa.
Role type
Senior Director, Marketing (Strategy & Growth)
Builds
Regional marketing strategy, demand generation engines, corporate communications, and brand reputation for TransUnion Africa.
Domain
Financial services / Data & Analytics / Africa
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Enterprise B2B marketing leadership, Account-Based Marketing (ABM), AI-enabled marketing, full-funnel demand generation, budget ownership, global matrix organization navigation, executive influence, data-driven decision making, crisis and reputational risk management, public affairs, team leadership
Preferred skills
MBA or equivalent advanced degree, experience in data/technology/analytics businesses, operating at ExCo level
Technologies
AI tools, advanced analytics platforms, marketing automation systems
Responsibilities
Define and lead regional marketing strategy aligned to global objectives; drive full-funnel performance from brand awareness to conversion; lead next-generation demand engine anchored in ABM; champion AI and advanced analytics for predictive targeting; lead integrated corporate communications and reputation management; act as trusted advisor to CEO and ExCo on growth and risk; oversee delivery of multi-channel campaigns; build and develop high-performing marketing teams
Seniority
Senior Director, Executive Leadership (ExCo level)
