Demand Generation Manager
Core
Build and optimize a repeatable demand-generation and lifecycle marketing engine to drive measurable B2B growth through paid acquisition, CRM management, and marketing automation.
Role type
Demand Generation Manager (B2B Growth)
Builds
Scalable B2B lead generation processes and automated marketing workflows
Domain
AdTech / Programmatic Advertising / B2B SaaS
Required skills
B2B paid acquisition campaign planning, HubSpot/CRM management, marketing automation workflows, email campaign development, lead scoring and segmentation, data analysis and reporting, ABM strategy, SEO/AEO optimization
Preferred skills
AdTech experience, Generative Engine Optimization (GEO), programmatic advertising/DSP knowledge, CTV ecosystem familiarity, LinkedIn Ads and Google Ads expertise
Technologies
HubSpot, LinkedIn Ads, Google Ads, MarTech integrations
Responsibilities
Plan and execute targeted B2B acquisition campaigns; own the MQL process including lead capture, scoring, and routing; develop and optimize email campaigns and lifecycle communications; manage and improve marketing automation tools and workflows; create reporting dashboards for funnel performance; translate marketing data into actionable optimization strategies; collaborate on ABM and target-account activation; design and run experiments across landing pages and paid channels; maintain accurate CRM data and attribution processes.
Seniority
Mid-level, hands-on IC
