Marketing Lead - Merrell & Saucony
Core
Lead the execution of global and local brand strategies for Merrell and Saucony in Australia, creating campaigns, content, partnerships, and activations that resonate with outdoor and running communities.
Role type
Marketing Lead (Brand & Trade)
Builds
Marketing campaigns, content, partnerships, and retail activations for Merrell and Saucony
Domain
Sport, Running, Outdoor, Lifestyle
Deliverable
product features
Required skills
Brand strategy execution, Localisation of global campaigns, Social and digital marketing strategy, Influencer and athlete relationship management, Cross-functional collaboration, Content production support, Retail experience integration, Agency management, Campaign performance analysis
Preferred skills
Experience in sport, running, outdoor, or lifestyle marketing, Genuine interest in running/outdoor culture, Creative and hands-on approach
Technologies
Digital marketing tools, Social media platforms, PR channels, eCommerce systems