Head of Digital Marketing, Vanguard Canada
Core
Lead digital strategy connecting investors and advisors to Vanguard's products and insights in Canada.
Role type
Senior leadership digital marketing head
Builds
Digital marketing ecosystem, content strategies, and integrated marketing technology architecture
Domain
Financial services / Wealth management
Required skills
Digital marketing strategy, paid media management, customer journey optimization, marketing automation, analytics, marketing technology, team leadership, agency/vendor management
Preferred skills
MBA, French language skills, CFA/CSC/PDO/CIM/PMT/IMT/Canadian Futures/Exempt Market Products licenses
Technologies
Customer data platforms, artificial intelligence, machine learning, marketing automation tools
Responsibilities
Develop comprehensive digital marketing strategy across paid, owned, and earned channels; Manage paid media budget; Define analytics and measurement frameworks; Lead and develop high-performing team; Partner with Marketing Technology, Data, and IT teams; Evaluate emerging digital marketing solutions
Seniority
Senior, strategic leadership
