Leitung CRM und Kundenentwicklung (m/w/d)
Core
Strategic leadership and operational management of the CRM department, including revenue, results, and budget responsibility, overseeing campaigns and customer loyalty programs across offline and online channels.
Role type
Senior IC CRM & Customer Development Manager
Builds
Customer loyalty programs (Netto App and Payback) and integrated offline/online marketing campaigns
Domain
Retail / Customer Relationship Management
Deliverable
production ML models
Required skills
Strategic planning, budget management, results accountability, campaign management, cross-functional collaboration, external vendor management, AI process implementation, team leadership, analytical thinking, decision-making
Preferred skills
Entrepreneurial mindset, high implementation capability
Technologies
AI tools, CRM systems, data analytics platforms
Responsibilities
Develop CRM strategy and optimize concepts and calculations, lead and develop a high-performance CRM team, manage cross-departmental collaboration and external service providers, implement AI-driven processes for efficiency and data-based decision-making
Seniority
Senior, hands-on IC with leadership responsibilities
