Projektleitung Retail Media Marketing (m/w/d)
Core
Building and developing a new Retail Media marketing field from scratch, managing campaigns across 4,400 stores, and acquiring new brand partners.
Role type
Senior Retail Media Marketing Project Manager
Builds
Retail Media campaigns, portfolio, and partner acquisition for Netto's 4,400 stores
Domain
Retail / E-commerce / Digital Marketing
Deliverable
product features
Required skills
Retail Media strategy, campaign management, budget coordination, agency management, partner acquisition, cross-functional collaboration, performance analysis
Preferred skills
Experience in retail or digital media, knowledge of new marketing channels
Technologies
Retail Media platforms, performance analytics tools
Responsibilities
Develop marketing strategies for Retail Media activities, coordinate operational campaign implementation, acquire and manage brand partners, steer external agencies, create reportings and analyze performance data
Seniority
Senior, hands-on IC