Marketing Automation Manager (all genders)
Core
Drive digital and email communications by owning end-to-end email marketing strategy, customer journeys, and campaign execution for B2B audiences.
Role type
Digital Marketing Manager (Email & Automation)
Builds
Automated email campaigns, landing pages, and conversion tracking systems
Domain
E-commerce / Digital Marketing
Deliverable
product features
Required skills
Salesforce Marketing Cloud (SFMC), B2B email copywriting, WordPress, Google Analytics, campaign performance analysis
Preferred skills
Salesforce Sales Cloud, social media management (LinkedIn), UX/UI optimization
Responsibilities
Design and manage automated customer and lead journeys, write engaging email copy and subject lines, support landing page setups and website administration, analyze campaign performance metrics, provide operational support for cross-channel digital initiatives
