CareerPlan

Head of Product Marketing (SaaS) - (all genders)

Ansbach, Mittelfranken, BAYERNFull-time2026-10-15 → 2026-11-05
Hybrid

Core

Develop the Product Marketing discipline to position Tradebyte's multi-capability platform as the primary growth engine, bridging product innovation and commercial growth in a B2B SaaS context.

Role type

Founding Head of Product Marketing (B2B SaaS Platform)

Builds

Go-To-Market strategies, platform positioning narratives, and the Product Marketing function from zero

Domain

B2B SaaS / Fashion Technology

Required skills

Product marketing strategy, end-to-end GTM architecture, cross-functional change management, storytelling and messaging, market intelligence analysis, team building from scratch, commercial authority

Preferred skills

Experience in multi-product B2B SaaS or platform business, fashion-tech domain knowledge, entrepreneurial drive

Technologies

N/A

Responsibilities

Define product marketing strategy to drive customer acquisition and expansion; architect and execute Go-To-Market plans across the platform portfolio; translate market signals into product roadmap decisions; build the Product Marketing team and operating model from zero.

Seniority

Senior, hands-on IC / Founding leader