Product Marketing Manager - AB Platform
Core
Shape positioning and messaging for the Accountant & Bookkeeper (AB) Platform, including Workpapers, tax, and Compliance workflows, to drive adoption among accounting partners.
Role type
Product Marketing Manager (B2B SaaS)
Builds
Go-to-market plans, lifecycle programmes, and customer advocacy for the AB Platform
Domain
Accounting, Tax, and Compliance in the B2B SaaS industry
Deliverable
product features
Required skills
Product marketing in B2B SaaS, technical understanding of accounting/tax/compliance, translating complex compliance capabilities into clear language, cross-functional stakeholder alignment, regional tax/compliance knowledge, storytelling with customer proof
Preferred skills
Experience taking complex products to market, curiosity about regional tax differences, drive to challenge the status quo
Technologies
Workpapers Plus, Partner Hub, Workpapers
Responsibilities
Launch Workpapers Plus in Australia and New Zealand, develop global value propositions for Agentic Tax, refine the Compliance workflow narrative, grow customer proof and advocacy programmes
Seniority
Mid-level, hands-on IC