Integrated Media Planner
Core
Develop integrated media strategies and campaign approaches, translating client objectives and audience insights into clear channel roles, recommendations, and media plans.
Role type
Integrated Media Planner
Builds
Media plans, campaign activations, and performance reports for clients across Paid Social, Creators/KOLs, OOH, Print, Digital Display, and Branded Content.
Domain
Marketing & Advertising
Required skills
Integrated media strategy, media buying & negotiation, campaign operations (trafficking, implementation, QA), performance monitoring & optimization, budget reconciliation, stakeholder management
Preferred skills
Knowledge of evolving media behaviors and platform developments, analytical thinking
Technologies
Paid Social platforms, OOH networks, Print media, Digital Display networks, Branded Content platforms
Responsibilities
Support development of integrated media strategies and campaign approaches; Own day-to-day relationships with media owners and partners, leading negotiations on buying rates, value-adds and partnership opportunities; Manage media bookings and buying across channels; Manage end-to-end digital campaign operations across trafficking, implementation, quality assurance, activation, optimisation and reporting; Monitor campaign performance throughout the campaign lifecycle, identifying opportunities to optimise investment, targeting, placements and channel performance against agreed KPIs; Lead campaign reporting and wrap-ups, including post-campaign reporting, performance analysis and identification of key learnings, alongside reconciliation of media investments and budgets to support accurate billing.
Seniority
Junior to Mid-level (1-2 years experience)