Associate Director, Commerce Media
Core
Oversees a team of traders and manages all campaign activities for retail/commerce media activations on platforms like Amazon DSP, Walmart+, and Roundel.
Role type
Senior IC account director (commerce media)
Builds
Strategic shopper-focused campaign plans and optimized media activations for major brands
Domain
Digital media buying, retail media networks, programmatic advertising
Required skills
Amazon DSP expertise, media planning, programmatic buying, people management, analytical thinking, client service, campaign QA, process improvement
Preferred skills
Amazon Search campaign knowledge, generative AI tools (ChatGPT, Midjourney), prompt-based interaction
Technologies
Amazon DSP, Roundel, Walmart+, KPM
Responsibilities
Direct daily workflow of commerce campaigns, interface with media strategy teams, educate internal teams on Amazon DSP, develop Commerce Media COE, build relationships with commerce media partners, monitor campaign performance, participate in forecasting
Seniority
Senior, hands-on IC with people management