Data Analyst (Media Experience)
Core
Provide analytic support and strategic recommendations for client media campaigns, optimizing online and offline performance.
Role type
Junior data analyst (media experience)
Builds
Measurable campaign objectives, KPIs, and data-driven insights for media schedules, budgets, and strategies.
Domain
Digital marketing and online media analytics
Deliverable
dashboards & analysis
Required skills
Data mining, statistical analysis, hypothesis testing, campaign optimization, customer segmentation, market research, SQL, data visualization
Preferred skills
DV360, CM360, Meta Ads, Adobe SiteCatalyst, Tableau, Nielsen, comScore, SAS, SPSS, Ad serving platforms
Technologies
DV360, CM360, Meta, Marketing Digital Metrics, Adobe SiteCatalyst, Tableau, SAS, SPSS, SQL, Excel, PowerPoint
Responsibilities
Create measurable campaign objectives and KPIs; manage measurement systems for data capture and reporting; perform ongoing analysis to optimize campaigns; build knowledge on media technology and strategy performance.
Seniority
Junior, 1-2 years experience
