Paid Social Specialist
Core
Apply global brand strategy across social media platforms (Facebook, Instagram, TikTok) to manage paid social campaigns and ensure KPIs are met.
Role type
Paid Social Specialist
Builds
Paid social media campaigns and strategies for global brands
Domain
Digital Marketing / Social Media Advertising
Required skills
Digital media planning, Analytics, Performance measurement, Social media strategy execution, Campaign management, Competitor analysis, Team coordination, Platform updates, Benchmarking
Preferred skills
Experience with Meta, Google, or Amazon certifications
Technologies
Facebook, Instagram, TikTok, LinkedIn Learning, Udemy
Responsibilities
Supervise and control the application of planning guidelines. Manage the administration and execution of paid social media plans. Develop category- and brand-specific benchmarks. Monitor and analyze competitors' activity on social networks. Track and analyze the performance of organic and paid campaigns. Coordinate brand and agency social media teams.
Seniority
Mid-level (2–3 years experience)