Junior Consultant Consumer Health (m/w/d)
Core
Junior consultant supporting integrated brand communications and influencer marketing campaigns for leading consumer health and lifestyle clients.
Role type
Junior Brand Communications Consultant (Consumer Health)
Builds
Integrated PR, social media, and influencer campaigns for B2B and trade media.
Domain
Health & Pharma, Consumer Health, Lifestyle, Beauty, FMCG.
Deliverable
product features
Required skills
Strategic brand understanding, Creator/Community/Platform culture expertise, Creative excellence, Trend spotting, Healthcare communication regulations knowledge, Scientific to consumer translation, Journalistic thinking, Content strategy development, Media relations, German and English writing/editing/translation, AI tools usage.
Preferred skills
Journalistic experience, Existing network in health media, Hands-on mentality, Team player, International project experience.
Technologies
Captiv8 platform, AI tools.
Responsibilities
Develop compelling stories for B2B and trade media, Create media cooperation plans and content, Collaborate with KOLs/DOLs/Professional Influencers on content strategies, Write, edit, and translate text formats for various media channels, Translate scientific facts into consumer-specific campaigns, Maintain contacts with journalists and influencers.
Seniority
Junior, hands-on IC