Sr Manager, Consumer Engagement, Bobbi Brown NA
Core
Accelerate Bobbi Brown North America growth by transforming brand storytelling into cultural relevance through influencer and communications strategies.
Role type
Senior Manager, Consumer Engagement (Influencer & Communications)
Builds
Influencer campaigns, creator events, PR advocacy, and earned media value for Bobbi Brown North America.
Domain
Luxury Beauty / Consumer Marketing
Deliverable
product features
Required skills
Influencer strategy, PR/communications, event management, consumer insights, agency management, budget management, social media analytics, cross-functional leadership
Preferred skills
Beauty industry knowledge, EMV metrics, global team collaboration, content ecosystem expertise
Technologies
TikTok, Instagram, MS Excel, PowerPoint, Influencer reporting tools
Responsibilities
Drive US Influencer Strategy across paid and earned media; manage relationships with influencers, editors, and agency partners; lead creator eventing and physical experiences; monitor social performance and EMV; manage NA Consumer Engagement budget; define KPIs and deploy campaign learnings.
Seniority
Senior Manager, hands-on leadership