Director, Programmatic Media
Core
Lead a team in creating, developing, and executing programmatic media activations, solutions, and tactics within DSP/DMP environments to drive brand business objectives.
Role type
Senior IC programmatic media director (team management)
Builds
Programmatic media strategies, campaign executions, and client deliverables
Domain
Digital marketing / Programmatic advertising
Required skills
Programmatic media buying, DSP/DMP management, team leadership, strategic campaign planning, MMM analysis, media negotiation, client consulting, data strategy (1st/3rd party), creative storytelling
Preferred skills
Thought leadership in programmatic landscape, innovation adoption, relationship building
Technologies
DV360, The Trade Desk, Amazon, Yahoo, Microsoft Office Suite
Responsibilities
Motivate and manage programmatic team; Lead development of individual responsibilities and training plans; Own programmatic strategy and campaign performance; Direct execution of brand deliverables within budget; Review MMM results and apply learnings; Evaluate and select strategic solutions; Lead media negotiations with DSP partners.
Seniority
Senior, hands-on IC with team management