Senior Media Planner
Core
Develops media plans across multiple regional markets for the Lexus Dealer Association, managing financials, vendor negotiations, and digital buys.
Role type
Senior Media Planner
Builds
Media plans, budget reconciliations, and metrics reports for the Lexus Dealer Association
Domain
Advertising / Automotive
Required skills
Media planning strategy, digital media experience, financial analysis, vendor negotiation, Microsoft Excel/Word/PowerPoint, media planning software (MediaOcean/OX, Mediatools/Guideline, Prisma), data analysis, presentation skills, project management
Preferred skills
Cross-discipline experience, leadership of junior team members
Technologies
MediaOcean (OX), Mediatools/Guideline, Prisma, Microsoft Excel, Microsoft Word, Microsoft PowerPoint
Responsibilities
Develop media plans across multiple markets; manage assigned market financials including flowcharts and billing discrepancies; negotiate with vendors; maintain digital buys and compile metrics reports; review and approve spot buys; develop Heavy Up/Cut recommendations; update Master Planning Sheets; lead special projects; present to client dealer meetings.
Seniority
Senior, hands-on IC with team leadership