Manager, Social Excellence
Core
Lead social strategy and insight-led experience design for health brands, translating patient behaviors and competitive intelligence into omni-channel digital strategies.
Role type
Manager, Social Strategy
Builds
Bespoke digital and social experiences for patient journeys
Domain
Healthcare marketing / Digital strategy
Deliverable
product features
Required skills
Social strategy, Competitive intelligence, Patient journey mapping, Omni-channel planning, AI tool application, Data analysis, Client partnership, Team leadership
Preferred skills
Master's degree, Pharma marketing experience, Mentoring others
Technologies
Comscore, MRI, Google Analytics
Responsibilities
Partner with analytics teams to uncover patient behaviors and insights; Design bespoke social experiences supporting informed health decisions; Lead competitive analyses to identify white-space opportunities; Advise clients on evolving consumer behaviors and competitive threats; Collaborate across agency levels to drive integrated solutions; Champion the adoption of AI tools for strategic planning.
Seniority
Manager, hands-on IC with leadership responsibilities